Hookup app Feeld companions with customers for rebrand

Feeld, an app for sexual exploration geared toward singles and {couples}, introduced a co-created rebrand for its ninth anniversary. The app has reinvented itself earlier than — initially it was referred to as 3nder when it launched in 2014 and targeted on threesomes — however the Feeld of at present is completely different, marked by curiosity and exploration of all stripes, not simply {couples} on the lookout for their “unicorn” (third).

In conversations with customers, private transformation and embracing curiosity had been operating themes all through the rebrand course of, based on Feeld’s press launch, and these two themes impressed the brand new feel and look of the app. Updates to the Feeld app will happen within the coming days.

For instance, most Feeld customers, 61 %, trace at private transformation of their first yr on the app by switching up their sexuality, pursuits, needs, and who they need to join with (customers can show all of those on their Feeld profile). This and subsequent knowledge comes from Feeld person exercise in 2022 and 2023 so far, and signify modifications in Whole Lively customers in that time period.

Greater than half (57 %) of customers who change their sexuality on Feeld mark a queerer identification, representatives instructed Mashable. A 3rd of straight males change their sexuality to heteroflexible, bicurious, or bisexual (particularly within the UK, U.S., Australia, Germany, and the Netherlands). 

Over the course of a yr, individuals on Feeld department out and specify their completely different fantasies. Feeld customers have a 42 % enhance in want for bondage; 33 % for FFM (two ladies, one man) threesomes; 85 % enhance in “enjoyable”; 26 % enhance in a associates with advantages scenario; 58 % enhance in signaling being “GGG” (“good, giving, and sport,” a phrase created by intercourse columnist Dan Savage); 15 % enhance in an MFM threesome and 32 % enhance in MMF threesomes (although Feeld did not specify the distinction between the 2); and 20 % enhance to find switches (those that could be both a Dom or sub, or prime or backside).

For those who suppose this solely pertains to younger individuals, suppose once more. Boomers on the lookout for threesomes on Feeld went up 520 % in 2023. Half of all Feeld customers within the U.S. determine as one thing aside from heterosexual; 10 % are on the lookout for individuals of any gender. One in two have a kink.

The brand new look of Feeld contains “aura” visuals to invoke a way of self-discovery. This was each impressed by these person experiences and the idea of pareidolia, or the phenomenon of deriving which means out of a random or ambiguous visible sample, based on the press launch. The brand new brand and typeface was designed by artist and Feeld group member Charlotte Rhodes. Consistent with the transformative theme, the emblem symbolizes fluidity and tactility of the app group.

Moreover, Feeld is planning a 24-hour social gathering to have a good time the rebrand. The app has already moved into IRL occasions with Feeld Socials, and now the app will mark this new chapter with a “world occasion” in New York, Los Angeles, London, Berlin, Melbourne, and Sydney.

Need extra intercourse and relationship tales in your inbox? Join Mashable’s new weekly After Darkish e-newsletter.

“We’re residing in an period of fast transformation,” mentioned Feeld CEO Ana Kirova within the press launch. “What was as soon as black-and-white is turning into a kaleidoscope of colours. Individuals are discovering themselves in deeper methods and exploring several types of connections and relationships.”

Kirova continued on, saying the rebrand displays broader shifts as Feeld continues to problem societal and cultural relationship norms and binaries. She mentioned, “The magic of Feeld is in opening up the world to countless prospects and putting particular person expertise on the heart of connecting deeply with others; one thing mirrored within the steady evolution of our platform in response to our rising group.”