One Extra Web page 3 marketing campaign showcases mannequin with double mastectomy

Porn director Erika Lust is bringing again the controversial Web page 3 for Breast Most cancers Consciousness Month. For the uninitiated, Web page 3 featured topless fashions within the UK’s prime tabloids for many years till just a few years in the past, due to opposers just like the No Extra Web page 3 marketing campaign.

Now, Lust requires One Extra Web page 3 — however hers appears a bit totally different. One Extra Web page 3 options Danni Moore, a topless mannequin who had an elective double mastectomy. Lust describes the pictures of Moore as “probably the most inspirational and empowering Web page 3 shoot of all time.”

One Extra Web page 3 seeks to normalise double mastectomies and rejoice physique variety and feminine sexuality, in accordance with its press launch. As Moore is a topless mannequin with out breasts, she instantly contrasts the same old Web page 3 sort.

“I am delighted to be the face of a marketing campaign that celebrates the feminine physique, whereas in fact elevating consciousness of breast most cancers, a trigger that is so important to me,” Moore mentioned within the press launch. “Normalising mastectomies and showcasing girls with a spread of our bodies is so essential. It is time to present what most cancers can go away behind and I hope I could make others really feel extra physique assured, whereas on the identical time remind everybody to test themselves usually.”

“The tip of the normal Web page 3 was the results of girls difficult out-of-date attitudes and stereotypes,” Lust mentioned within the press launch. “We now have created One Extra Web page 3, the place there are not any breasts in any respect, to positively reinforce that each one sorts of our bodies are lovely.”

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This marketing campaign follows the 2021 launch of Wash Me, an specific movie about breast most cancers and its affect on intercourse and sexuality, which is out there on Lust’s on-line porn platform XConfessions.

Lust encourages breast most cancers survivors to share their tales on social media utilizing the hashtag #OneMorePage3 and tagging @ErikaLustFilms. Lust might be donating £2,000 to a world breast most cancers charity, as properly.

“Our marketing campaign is all about celebrating and normalising the feminine physique, and elevating consciousness of breast most cancers and its lasting affect,” mentioned Lust. “We’re calling on the media, girls and other people of all genders to rejoice and share this picture to problem the orthodoxy of glamour and physique picture.”